I'm Danny Bates. I run growth at a healthcare technology company and work with a few founders on the side. I help with the plan, the build, and the week-to-week running of it.
How I work
Who you're selling to, what you say to them, and what a customer is allowed to cost. Positioning, pricing, the channel plan, and a unit-economics model underneath all of it.
Research, positioning, pricing and packaging, channel strategy, unit economicsThe site and funnel, the creative system, the CRM flows, the dashboards. Built with your team and your creative partners so it keeps working after I'm gone.
Website and funnel, creative system, CRM and lifecycle, attribution and dashboardsPaid, organic, partnerships, referrals. A weekly cadence, a short scoreboard, and budget that moves toward what's working.
Scoreboard: CAC, LTV to CAC, payback, retention, referral rateIf one of these is familiar, get in touch.
About
I'm Danny Bates. I'm SVP of Growth at a healthcare technology company, and I started DBates Advisory to work with a small number of founders alongside that.
Most of my career has been in regulated healthcare, consumer wellness, and consumer products, in markets where margins are thin and the measurement has to be honest. The day job keeps what I bring to clients current.
I live in San Francisco and work with teams anywhere. When you hire me, you get me. There's no bench.
Ways to work together
One to three days a week, embedded with your team. I own growth end to end, including the agencies and freelancers around it.
Best after launch, before a full-time hire makes sense.Six to eight weeks on one problem: a go-to-market, a funnel rebuild, a lifecycle program, a pricing model.
Best for a specific problem with a deadline.A standing monthly session. A second opinion before the expensive decisions, not after.
Best for teams that already execute well.All three start with a conversation.
Contact
A few lines is plenty. I read everything myself and reply within two business days.
If talking is easier, book 15 or 30 minutes.